Mission and vision

Our Mission

To satisfy the needs of adult smokers through quality at international level, and the perceived high value of its brands.

Our Vision

To be a socially responsible Company, leader in quality, productivity, innovation and operation in the manufacture of its tobacco products.
To constantly train our employees according to international standards, in ideal working environment and conditions so that they can fully achieve their maximum professional and human potential.
To contribute in the development of the country through investments in goods and services, new jobs, payment of taxes, and the generation of foreign exchange through exports to various global markets.
To apply the necessary resources to prevent an increase of smoking habits among minors, and support community development projects.